Now on it's Third Season: FOOD HERO 2016

2:55:00 AM


Asian Food Channel and Food Network’s hunt for the next food host is expected to draw fierce competition across Asia-Pacific

The digitally-enabled competition expects to surpass past seasons’ participation numbers and increase engagement among food lovers in the region


PHILIPPINES, 12 MAY 2016 – Come 23rd May, the search for the region’s best home cook and host kicks off in Asia as Food Hero returns in its third season. Building upon the momentum and success from previous seasons, the digitally-enabled competition will look to crown one winner who will go on to host his or her own Asian Food Channel and/or Food Network programme.

“As the leader in lifestyle programming with two dedicated regional channels focused on food, we are always looking to grow our pool of on-air and digital talent. Continuing the Food Hero competition is not only a great platform to uncover fresh talent, it is also a great way for our viewers to connect over the common passion point around the love for food,” said Carl Zuzarte, Senior Vice President of Programming and Production at Scripps Networks Interactive, Asia-Pacific.

Food Hero 2016 – 5 Simple Steps to Participate!

1. From 23 May onwards, interested participants can download the Food Hero mobile app from either App Store (on Apple) or Google Play (on Android).

2. After downloading, participants will be prompted to register their information to sign in.

3. The mobile app provides instructional videos and tips on how to shoot and submit a winning entry. Participants can also draw inspiration from various recipes from past contestants and watch previous Food Hero winners share their food story.

4. Participants can record their entry that best demonstrates their cooking and hosting skills.

5. They can then upload their video entry and also view submissions by other participants.


Upon closing of competition on 21 st August (three months period to submit entries), a panel comprising of production and creative experts will evaluate the entries based on the participant’s personality, on-screen appeal and their creativity in producing original and engaging content. Top entries will be shortlisted to participate in a series of culinary and travel-related challenges to better evaluate them in ‘live’ scenarios.

Last year, Ili Sulaiman from Malaysia and Debbie Wong from Hong Kong overcame fierce competition and was crowned Food Hero 2015 champions, joining the likes of TV hosts Sarah Benjamin (Singapore) and Michele Lean (Malaysia) who won the first edition of the competition.

“The moment I realized I wanted to make a career out of food was probably when I saw Martin Yan on TV and I remember thinking that’s exactly what I want to be. Someone who’s passionate about food and sharing their food story with the world,” said Wong, who has since hosted a number of Food Network productions like Food Wars Asia Season 2 and Kitchen Quickies.

“I took part the first time around and I didn’t get through but being the winner for Food Hero last year has opened many doors for me and given me the confidence to host my own shows and better run my own establishment,” said Sulaiman who owns ‘DISH by Ili’, a food delivery service providing wholesome and nutritious meals in Malaysia.

Starting today, interested participants can visit www.foodhero.asia and sign up for the Food Hero mailing list to receive the latest updates and exclusive content leading up to the competition.

About the Asian Food Channel

Asian Food Channel (AFC) is the region’s leading food-focused channel that celebrates the unique Asian culinary experience with the added touch of global flavour. AFC entertains viewers with a range of local and international content from reality, lifestyle to travelogue program formats. It believes in celebrating the rich history and story behind Asia’s most beloved cuisines and continues to grow its library of originally produced Asian content, breaking boundaries with new and exciting programs such as Bake with Anna Olson, Family Kitchen with Sherson, The Amazing Food Challenge: Fun In The Philippines, Wonderful Indonesia Flavours and Fresh Off Japan. Online engagement for the channel website and Facebook page garners close to two million likes and continues to increase daily. Asian Food Channel is part of Scripps Networks Interactive, one of the world’s leading producers of lifestyle content. More information is available on www.asianfoodchannel.com or

About Food Network

Food Network is a unique lifestyle network that connects viewers to the power and joy of food. It is a trusted resource that strives to teach, inspire, empower and entertain viewers through engaging content hosted by authentic personalities, world-class chefs and culinary experts. The network offers a mix of local original productions such as Food Wars Asia and Best Thing I Ever Ate, and global programming featuring kitchen competition, culinary adventure, instructional cooking and home entertaining. Food Network is part of Scripps Networks Interactive, one of the world’s leading producers of lifestyle content. More information available on www.foodnetworkasia.com or Facebook page www.facebook.com/foodnetworkasia

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