Johnson's® Play Days 2012

1:18:00 AM

Happy Easter, Happy Easter, as everyone exclaimed! My family and I had so much fun for we attended Johnson's® Play Days in (Ayala Malls) Market! Market! last Sunday. 

Hi E-Boy (Bugoy Carino) :)

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I grew up in the province and moved to Manila after finishing 4th Grade. My friends and I had played outdoors as preferred, especially during Summer of '80s. I have this yellow bike and a red toy car that I would park in the neighborhood garage to play our classic football, patintero, 10-20 and a lot more... I can say my childhood experience is far away different from my kids nowadays.

As a Mom of a 5-year old boy and a 1-year old girl, I really wish that my children could spend more time outdoors. As quoted from the experts, outdoor play can help stimulate our kids' emotional, social and physical development. 

But who likes their kids to get skin discomforts like rashes, malodor and stickiness? I'm pretty sure, none of us! Many of today’s Moms feel the same way and that’s why JOHNSON’S®, the country’s number one baby care brand trusted by generations, presents a new advocacy campaign to help Moms confidently send their active, growing kids for outdoor play – JOHNSON’S® Play Days.

We welcome Summer 2012, JOHNSON’S® Play Days introduces three product platforms that are best for active, growing kids who want to play outdoors:

- No Bungang Araw
Every Single Filipino Kid Can Experience Prickly Heat/Bungang-Araw
Did you know that 4 out of 10 kids have prickly heat right this very moment? What’s worse is that 10 out of 10 kids can have prickly heat, especially during summer here in the Philippines. Indeed, prickly heat is the top skin concern of moms on their kids.[1]

Prickly Heat is Due to Excessive Sweating
Prickly heat occurs when the body’s sweat glands become blocked. Excessive sweating can cause sweat to become trapped beneath the skin making it easier for dead skin cells and bacteria to collect in your sweat glands. If your sweat glands become blocked, sweat will be trapped underneath your skin in tiny swollen pockets. It will also seep into the nearby tissue and irritate your skin. When the pockets burst and release sweat, it causes a stinging and prickling sensation.[2]

Prevent Prickly Heat Now  
To prevent prickly heat, use JOHNSON’S® Baby Skin Protection Powder on your kid before play. It has zinc oxide that’s a proven anti-bacterial agent and magnesium steareate that repels wetness. With this unique formulation, it helps fight rashes and prevents them from coming back.

[1] Philippine Baby UAI 2010

- Walang Lagkit Feeling 
Hot, Hot, Hot Summer 2012
PAGASA forecasts that temperatures might reach as high as 36 degrees Celsius this summer. In line with this, the Department of Health (DOH) cautions the public to take extra precaution against conditions like heat stroke caused by hot temperature. [1]

For kids who love to play outdoors, hot is not necessarily “cool”. 

Stay Cool this Summer
Good news because JOHNSON’S® introduces its Walang Lagkit Feeling Range featuring the following products:
JOHNSON’S® Baby Cooling Bath with Honeysuckle
JOHNSON’S®  Baby Cooling Powder with Honeysuckle that cools the skin in less than 1 minute
JOHNSON’S®  Baby Tumble Cologne with a with a refreshing fragrance that gives an energizing after-bath feeling.
Because it’s More than Just a Reflection of Good Hygiene
One clear sign that your child is no longer a Baby is when he starts to smell more like an adult. This is especially true when he’s out playing in the sun, hence the popular term “amoy-araw”! As a mom, you want your kid always smelling clean and fresh, not just as a reflection of good hygiene, but also as a reflection of your care.  

Say No to Amoy-Araw
JOHNSON’S® introduces its No Amoy Araw Range featuring the following products to keep your kid smelling fresh:
> JOHNSON’S®  Baby Slide & Bounce Cologne with a sweet and fruity fragrance
JOHNSON’S®  Baby Summer Peach Bath with Vitamin E and the natural essence of Peach Leaf
JOHNSON’S®  Baby Pink Blossoms Powder with long-lasting fragrance.

Feeling presko...

Aside from the products, JOHNSON’S® also brings to Moms and kids the country’s first and only travelling playground that will visit Luzon, Visayas and Mindanao to provide kids a fun and secure place to play in throughout summer.

All together, now...

Umaga to gabi, alaga mo palagi.
Laro lang nang laro.  Buong araw ko’y laro.
No kati no itchy, amoy man o lagkit.
Sa alagang Johnson’s, laro buong araw.
Li li li li ligo.  Po-po-po-po-powder.
Co-co-co-co-cologne.  La la laro forever.
Li li li li ligo.  Po-po-po-po-powder.
Co-co-co-co-cologne.  La la laro forever.
Alaga na all-day.  Kaya all day I play.
Ba-bye bungang-araw. Pati amoy araw.
Lagkit? Walang lagkit.  Laro lang all-day, kid!
Sa alagang Johnson’s, laro buong araw.

And there's the Johnson's® Play Days roving bus...

There are still thousands of kids out there who have yet to experience the joy of outdoor play. But with JOHNSON’S® Play Days, more Moms can now freely tell their kids to … “Go out and play!”

Thanks for the visit,
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